Can I write my brand name in a different font after registering it as a trademark?

Photo of Igor Demcak

Written by Igor Demcak

Founder & Trademark Attorney

If you registered the name as a wordmark, yes. A wordmark protects the text in any visual form, so you can use the registered name in any font, color, or size. The trademark protection is not tied to a specific visual presentation.

If you registered the name as part of a figurative or combined mark, the registration covers the mark as shown. Using the name in a significantly different style may fall outside the scope of the registered mark, which is why registering both a wordmark and a figurative mark separately provides the most flexible protection.

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