Is there any way to speed up the trademark application process?

Approximately 100 million new businesses are established each year [1]. The failure rate of startups is around 90% [2] and while there is a myriad of factors that influence startup success, we do believe that effective brand protection represents one of them. This article thereby presents a concise summary of 13 good reasons why startups should think about trademark registration from the very start.

Tech-giant formerly known as Facebook announced a rebrand and a change of its name to Meta. Following that, there were many discussions about whether a company as big as Facebook could even end up holding a complete monopoly over such generic word given hundreds of already existing trademarks in the same field of services. The results of these disputes will be decisive for the future of Meta.

Social media is a powerful tool for growing any brand. If you're starting a business, using platforms like Facebook, LinkedIn, or Twitter can help you reach more people, build your brand's identity, and connect with your audience in unique ways. However, along with these opportunities, there's a risk of trademark infringements, which can harm your business if not handled carefully.