Will word mark registration protect different capitalization of the name?

SquidWeb represents a single solution enterprise software encompassing every tool needed by event staffing companies to smoothly run business - and will be developed now to an industry-independent ERP system. In-depth automation, time savings through effective collaboration and service guarantee make SquidWeb stand out, contributing towards the success the company has achieved over the last 2 decades. The full story of SquidWeb’s origin dating back to the student days of its founder Simon Stürtz is truly inspiring and so are the current brand protection efforts that we explore together with Kristina Huch.

Satirical adaptations of well-known brands have become a common thing and profitable market for many lesser-known companies. Besides being an effective mean to attract more customers, parody products can also be a good defence against trademark lawsuits, as in many cases, brand owners have limited options to enforce their rights against satirical adaptations.

This case study focuses on the battle fought by Adidas to protect its mark in the form of three stripes, exploring the implications of the historical as well as more recent decisions of the court.